Privacy Policy

1. Who we are

WellFed operates a daily meal-plan delivery service across Dubai and Abu Dhabi, United Arab Emirates, through this website (wellfed.ae) and the WellFed mobile app. In this policy, "WellFed", "we", "us" and "our" refer to that business, which acts as the controller of your personal data. We are based at Dubai Investment Park (DIP), Dubai, United Arab Emirates.

For any question about this policy or your personal data, contact us at hello@wellfed.ae or on WhatsApp at +971 58 500 4399.

2. The information we collect

We collect the following categories of personal data:

• Information you give us — your name, WhatsApp number and email address; the plan, portion size and delivery days you choose; your delivery city and full delivery address (building, apartment, street, area and any directions); your chosen start date; and the content of any messages you send us.
• Payment information — card payments are processed by Stripe. We do not receive or store your full card number — Stripe does. We keep order records only: the amount, currency, status, and Stripe references such as the checkout session and payment identifiers.
• Information we collect automatically — when you visit the site, we and our analytics provider collect device and usage data — your IP address, browser and device type, the pages you view, referring URLs and interactions — using cookies and similar technologies.
• Marketing attribution — to understand which marketing works, we record how you reached us: the referring website, campaign tags (UTM parameters) and the first and most-recent pages you landed on.

3. How we use your information

We use your personal data to:

• provide, confirm and deliver your meal plan and process your order;
• contact you about your order and deliveries (usually by WhatsApp, sometimes by email);
• take payment and detect or prevent fraud;
• respond to your questions and provide customer support;
• measure and improve our website, menu and marketing;
• send you service messages and, where you have agreed, occasional offers;
• comply with our legal, tax and regulatory obligations.

4. Our legal grounds

In line with UAE data-protection law (Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data), we process your data on these grounds: to perform our contract with you (fulfilling your order); for our legitimate interests (running, securing and improving the business); to comply with legal obligations; and with your consent — for example for analytics and marketing cookies and for marketing messages, which you can withdraw at any time.

5. Cookies and analytics

We use cookies and similar technologies for essential site functionality and to understand how the site is used through Google Analytics (GA4). You can control or delete cookies in your browser settings, and opt out of Google Analytics using Google's opt-out tools. Disabling some cookies may affect how the site works.

6. Who we share it with

We do not sell your personal data. We share it only with trusted providers who help us run WellFed, and only the information they need:

• payment providers, to process your payment securely;
• technology providers that host our website and securely store our data;
• analytics providers, to understand how the site is used;
• email and messaging providers, to contact you about your order and deliveries;
• our delivery and kitchen team, to prepare and deliver your meals.

We may also disclose data to professional advisers or authorities where required by law, or in connection with a business sale or reorganisation. Every provider is required to keep your data secure and use it only for the purposes we specify.

7. International transfers

Some of our providers process data on servers located outside the UAE. Where your data is transferred internationally, we take appropriate steps to keep it protected to a standard consistent with UAE data-protection law.

8. How long we keep it

We keep your personal data for as long as you are a customer and as long as we need it to provide the service. After that, we retain it only as long as necessary for legal, accounting, tax and dispute-resolution purposes, then delete or anonymise it.

9. How we protect it

We use appropriate technical and organisational measures to protect your data, including encryption in transit, access controls, and reputable infrastructure providers. Access is limited to the people who need it to fulfil your order. No method of transmission or storage is completely secure, but we work continuously to safeguard your information.

10. Your rights

Under UAE data-protection law you have the right to ask us to:

• access the personal data we hold about you;
• correct data that is inaccurate or incomplete;
• delete your data;
• restrict or object to certain processing;
• receive a copy of your data in a portable format;
• withdraw your consent at any time (without affecting processing already carried out).

To exercise any of these rights, email hello@wellfed.ae or message us on WhatsApp. We will respond within a reasonable time and in accordance with the law, and may need to verify your identity first.

11. Marketing messages

You can opt out of marketing messages at any time — reply STOP on WhatsApp, use the unsubscribe link in our emails, or contact us. We will still send essential service messages about your orders and deliveries.

12. Children

WellFed is intended for adults (18 and over). We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, contact us and we will delete it.

13. Third-party links

Our website and messages may link to other sites and services (for example the App Store, Google Play and Instagram). We are not responsible for the privacy practices of those third parties, and we encourage you to read their policies.

14. Changes to this policy

We may update this policy from time to time. The "last updated" date above shows the current version, and we will highlight any significant changes on this page.

15. Contact and complaints

For any question, request or complaint about how we handle your personal data, contact us at hello@wellfed.ae or on WhatsApp at +971 58 500 4399. If you are in the UAE and believe your data-protection rights have not been respected, you may also contact the UAE Data Office.